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한·중 소비자들의 외국 자동차 선택에 관한 비교연구

A Comparative Study on Selection of Compact Car in Korea and China

윤성환

아태연구, 2007, 제14권 2호

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초록 moremore
This thesis researches directly and indirectly how country image and product attributes as well as brand personality influence consumers'foreign compact automobile brand selection -preference and purchase intention- and reports the strategic implications
This thesis researches directly and indirectly how country image and product attributes as well as brand personality influence consumers'foreign compact automobile brand selection -preference and purchase intention- and reports the strategic implications
목차 moremore
I.서론 II.이론적 고찰 III.연구가설의 설정 IV.연구방법 V.연구결과 VI.결론 /참고문헌/ Abstract
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I.서론 II.이론적 고찰 III.연구가설의 설정 IV.연구방법 V.연구결과 VI.결론 /참고문헌/ Abstract